Crypto.com and the New Wave of Institutional Trading

Innerly Team Crypto Market Analysis 6 min
Crypto.com expands into Wall Street with a new institutional trading platform amid regulatory shifts under Trump's administration.

What’s the essence of Crypto.com’s new trading platform?

Crypto.com has just unfurled its new institutional trading platform, crafted to enhance its existing mobile app aimed at retail trading in crypto. This freshly minted platform boasts over 300 trading pairs, arguably designed for sophisticated trading tactics that institutional firms might deploy. With this, Crypto.com marks its notable entrance onto Wall Street, eyeing wealthy individuals and institutional investors within the United States.

The launch took place on the 21st of January, following the company’s foray into the US institutional custody market in the December 2024 timeframe. Although there might be debate about the exact timeline, this rollout emphasizes Crypto.com’s ambition to seize a piece of the lucrative US market.

What impact will the Trump administration have on crypto market regulations?

The Trump administration, now in its second term, is set to unleash a wave of changes that could profoundly influence the cryptocurrency trading market, and here’s how it could play out:

  1. A Shift to Clarity and Promotional Efforts: The administration suggests a concerted effort to promote cryptocurrencies positively. This could potentially boost market growth while making the landscape less turbulent.

  2. Government-Endorsed Promotion: This returns as the first-time government endorsement of crypto assets, an indication that public perception might shift, opening doors for both retail and institutional players.

  3. Unification of Regulatory Bodies: The SEC and CFTC might find collaboration increasing, sharing insights and tackling enforcement together. Clarity and uniformity will become the benchmarks.

  4. Possible SEC Chair Changes: With the opportunity to appoint a new SEC chair, a different strategy in crypto regulation could emerge, potentially switching to a more lenient route.

  5. Aiming for Stability: The administration’s clarity and promotional moves could stabilize a market that is too often swayed by volatility.

  6. Global Leadership in Crypto Regulation: If the U.S. takes a lead, it might define global standards, potentially pushing other regions to align closely with its regulations.

  7. Consumer and Financial Equity Focus: A focus on consumer protection and financial inclusion might emerge, establishing an adaptable framework that meets cyber risk challenges while protecting consumers.

What challenges loom for Crypto.com in the US market?

Navigating the U.S. institutional crypto market will be fraught with challenges for Crypto.com:

  1. Red Tape: The prevailing regulatory uncertainty creates a maze of compliance challenges, with the SEC’s aggressive clampdown tagging crypto as unregistered securities.

  2. Demand Fluctuations: Their recent suspension of U.S. institutional services speaks volumes about the delicate demand, further complicated by turbulent market conditions.

  3. Instability Fears: Institutions are closely watching volatility and require new strategies in risk mitigation, but fears may linger.

  4. Cybersecurity Fears: The omnipresent threat of cyber attacks weighs heavily, and institutions need assurance their investments are secured.

  5. Liquidity Dilemmas: The size of transactions that institutions desire can expose them to liquidity challenges, risking price fluctuations if not carefully handled.

  6. Banking Regulations: Current regulations force crypto-related assets to appear as liabilities, affecting the balance sheets of financial institutions.

  7. Rivalry from Abroad: If the U.S. doesn’t offer a conducive environment, institutions might flock to regions that present clearer regulations, including the EU and Asian markets.

How does Crypto.com stack up against Coinbase and Kraken?

When placing Crypto.com’s institutional platform alongside Coinbase and Kraken, several distinct characteristics emerge:

  1. Trust Factor: Coinbase, as a public company, brings a layer of transparency that institutional traders often seek. Crypto.com, while compliant and well-regulated, lacks a U.S. exchange footprint, potentially raising questions about safety.

  2. Service Level: While Crypto.com extends advanced trading capabilities and robust APIs, it does not match Coinbase’s depth in dedicated services for institutions.

  3. Transaction Volume: Coinbase consistently showcases higher trading volumes, an essential factor for institutions executing sizable transactions discreetly.

  4. Custody Solutions: Coinbase Prime promises secure custodianship of diverse assets, something Crypto.com lacks in comparable breadth.

  5. Emerging Markets: Crypto.com’s continued focus on rising markets may pave a future path to institutional interest, despite its recent setbacks.

What role does politics play in shaping crypto regulations?

Political transitions are pivotal in reshaping the crypto regulatory landscape in the U.S.:

  1. Trump’s Pro-Crypto Agenda: President Trump’s eagerness to support cryptocurrency firms promises a deviation from the typical narrative.

  2. Advisory Council Formation: An executive order to create a cryptocurrency advisory council will likely steer government perception and policy.

  3. Dismantling Barriers: Anticipation lingers that previous restrictions will be rolled back, allowing for smoother sailing.

  4. Leadership Changes: Trump’s appointment of a new SEC chair may lead to a softened approach to enforcement.

  5. Legislative Moves: A return to favorable legislative steer is also on the horizon, with potential frameworks making space for digital assets.

  6. Overall Impact: A political facelift poised to breathe life into a stagnant market and welcome cryptocurrencies with open arms once more.

The author does not own or have any interest in the securities discussed in the article.